It’s a question that paid search marketers who seek better performance should ask themselves more often. And who among us doesn’t want better performance?
Unfortunately, a lot of paid search campaigns suffer from a serious keyword bidding problem that most people don’t know about because it hides deep within their campaigns.
This video below will give you the tools you need to find and fix what ails your campaigns.
In just 50 minutes you’ll learn:
- The metrics you need to watch
- What to look for in each
- Strategies to tackle the problem when you find it
Don’t let a keyword bidding problem rob you of revenue and budget.
Do You have a Keyword Bidding Problem? from OptiMine Software on Vimeo.
Bid testing is critical to paid-search success and Rob Cooley, OptiMine CTO, makes the case for a robust testing program in the Fall 2012 issue of Search Marketing Standard. In addition to the reasons you should have an ongoing bid testing program, “Bid Testing and Budgets” compares the three most common methods – current bid, position-based and value based – and explains why value based is the best for driving increased financial returns and generating data you can use to make your programs stronger.
Most every paid-search marketer engages in bid testing of some form, even if they don’t realize it. But an ongoing, systematic approach is necessary to maintaining a strong program that will help you continually achieve your financial goals.
By now you know OptiMine places a great deal of importance on the practice of bid testing. In addition to the new article, we’ve authored a white paper, and Rob addressed a live audience at SMX East on the subject (more on that to come in the near future).
So, yes, we believe bid testing is critical to building and maintaining a robust paid-search program. We also believe value-based is the best of the methodologies in use today. Download the article and white paper today and become a believer.
The Fall 2012 issue of Search Marketing Standard magazine features an article penned by OptiMine CTO Rob Cooley. “Bid Testing and Budgets – Optimizing spend without Waste” lays out the case for why bid testing is necessary for maintaining a strong paid search program:
- Normal bid maintenance is a necessity;
- Ongoing bid maintenance is key to remaining competitive, as values shift with increasing speed while search marketing opportunities continue to expand;
- Without ongoing bid maintenance through testing, businesses may find themselves overpaying for a word that has lost monetary value or being unknowingly outbid by their competitors.
Despite a reputation as a “necessary evil”, virtually all paid-search marketers engage in some level of bid testing. The key is to do it in a way that minimizes financial risk while maximizing the generation of actionable data.
Bid testing is critical to paid-search success and it pays to do it the right way.
Download and read the article
We are getting to the time of year where two things occupy our minds: Ending this year with a head of steam and launching the next on the back of that momentum. For those of you who manage complex paid search campaigns, OptiMine has a trial program that will help you do both: OptiMize 2013.
This industry-unique trial can be summed up with three numbers:
3- The number of weeks it takes for most advertisers to be up and running with OptiMine
5- The number of weeks until you start seeing financial results from OptiMine
8 – The number of weeks until you see how much OptiMine can move the needle
No other solution can take you from 0 to increased financial results in just 8 weeks. And no other solution guarantees you an minimum increase of 25%. In the most recent trials, 40% have seen increased financial results of more than 50%.
This time last year eBags took advantage of the trial program and enjoyed a record-breaking holiday season:
“eBags got up and running quickly last year with a trial at the onset of our most critical time of year, and we were delighted to experience our best-ever holiday shopping season for search.”
Amy Viverito
Vice President, Marketing
eBags
With 98% of OptMine customers realizing increased financial results, doesn’t it makes sense to take the first step towards a full-throttle 2013 now?
The guys with the green eye shades have been locked down crunching the numbers and the report is in: 2012 has been a year of growing momentum for OptiMine Software. From spend under management, to keyword counts and trial results, OptiMine’s growth is on an upward trajectory.
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SMX Advanced kicks off Monday night with a rooftop party, but we really get down to business on Tuesday, June 5 when the floor opens and the best (mathematical) models take center stage in the OptiMine Software booth, number 24.
So, why should you stop by OptiMine when there are so many others exhibitors? Let me offer a few reasons:
- OptiMine improves paid-search financial results by 25% or more. We’ll have some of the results at the booth and our friendly OptiMiners will be happy to tell you about more.
- OptiMine uses not one, but six modeling techniques to assure maximum performance. And every day it assigns every keyword, individually the appropriate technique to achieve the global goal.
- No clusters, no rules. Enough said.
- Spin the wheel for your chance to win a chunk of cash.
- OptiMine is a sports car according to @SeaPPC.
OK. Five reasons is definitely more that a few, but there are more (transparency, control, automation) where this came from and the best way to see for yourself is to visit OptiMine in booth 24 – right by the food court – and ask for a demo.
You really are just that close to dramatically improving your paid-search financial results.
See you in Seattle.
A few months ago OptiMine published its first white paper, “Achieving the Gold Standard in Paid Search Bid Optimization”. In it, OptiMine CTO Rob Cooley made the case that using global keyword-level modeling to optimize keyword bidding is superior to other modeling techniques a that employ clusters. The reason, quite simply, is that keyword-level modeling treats each and every one individually, regardless of the number of keywords.
At the end of the white paper a simple question was implied: Why cluster keyword data if you don’t have to?
The answer, also implied: There’s no reason to.
On June 5th and 6th the only bid optimization system that models every keyword individually will be in booth 24 at SMX Advanced. We invite you to stop and see why OptiMine guarantees paid search financial performance improvements of 25% or more. Yes, it’s all in how we treat the keywords – as individuals. While you’re there, we also invite you visit our competitors booths. Compare OptiMine results to those that use clustering, local, and rules-based optimization methods.
If you can’t make it to Seattle, the OptiMine website lays out the case quite nicely in this video and in several case studies.
Rob Cooley, OptiMine CTO, has penned an article for Adotas. The subject, choosing the best keyword bidding method, is becoming a hot one among paid search professionals.
The bidding landscape has been evolving for a number of years. What started with rules-based approach has progressed through local optimization to global optimization. Until recently, however, global optimization was only achievable by clustering keyword data. As you move from the head into the tail conversions become fewer and aggregating the data from, potently, thousands of keywords is the only way to have enough to build reliable models.
Until recently.
Read the article to learn why individual keyword-level modeling is driving dramatic financial performance improvement for those who are using it.
Don’t settle when it comes to automating your paid-search advertising. There is no shortage of solutions available, but most do not offer two critical pieces; transparency and control.
These black-box systems offer no visibility into what decisions the software is making and why. And if you want to leverage your domain expertise to take advantage of market and business changes that software can neither predict or see, you’re out of luck.
To better understand the significance of transparency and control and how they can only be achieved through automation, download “Open the Black Box”, the new white paper from OptiMine Software.
Your paid-search programs are too important to trust a “set-and-forget” strategy and there’s no reason you should have to. Download our free white paper today.
@MarkPalony
OptiMine Bid Optimization Software keeps getting better with a new version that includes improved performance, usability and stronger keyword analytics. We stuffed a lot under the hood and CTO Rob Cooley only scrapes the surface in this 10 minute video on the OptiMine website.
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