I’m willing to bet most of you have never considered the question. I know I hadn’t until I read the article on SFGate.com. According to the article, the concept “measures the digital footprint of 64 brands via 350 data points across four dimensions: Site, Digital Marketing, Social Media, and Mobile.”

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In just a few months retailers – local, regional and national – will be pulling out all the stops in an effort to drive in-person and online traffic to their stores. The holiday season is fast approaching and now is the time for online retailers to begin setting their paid search strategy for the 2011 surge.

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