Paid search via inventory feeds
In the ever-evolving world of paid search, Alex Cohen of Search Engine Watch has been keeping an eye on keyword-free PPC. In this non-traditional approach – which is especially relevant to e-commerce sites – your keywords in are replaced by attributes fed from your product catalog and ads are delivered as product search and product listing ads or text ads with product extensions. Cohen’s post breaks down the new keyword-free world, adding clarity with the use of several great examples.
