If you’re wondering how consumers intend to behave this holiday shopping season, Google and Ipsos OXT have released a report that should take some of the mystery out of it for you.
For your convenience we’ve embedded the report below, or you can download the pdf here.
Great minds – individually and collectively – think alike. To prove the point one need look no farther than two very important posts published this week in two different publications. Both articles, Christmas in July: Considerations for Holiday Planning, penned by OptiMine’s own Rob Cooley, and The Dog Days Of Summer, by Vic Drabicky, offer ideas for how to make use of this “down” time between July the 4th and Holiday 2012.
I know July will be with us for another day and a half, but that doesn’t mean paid search professionals shouldn’t begin turning their attention to the inevitable arrival of the Holiday Shopping Season. Still too hot and too soon, you say. Truth is, now is a darn good time to begin thinking about it and, to prove the point, OptiMine’s CTO, Rob Cooley, penned a piece for PPC Hero called, “Christmas in July: Considerations for Holiday Planning”.
The Holidays are fast approaching – we’ve already had frost here in Minnesota – and that means a dramatic increase in retail spending; online and in-store.
The big question is, are you ready to claim y0ur unfair share of the Holiday market?