Google report on consumer intentions

If you’re wondering how consumers intend to behave this holiday shopping season, Google and Ipsos OXT have released a report that should take some of the mystery out of it for you.

For your convenience we’ve embedded the report below, or you can download the pdf here.

Paid search and the holiday surge

In just a few months retailers – local, regional and national – will be pulling out all the stops in an effort to drive in-person and online traffic to their stores. The holiday season is fast approaching and now is the time for online retailers to begin setting their paid search strategy for the 2011 surge.

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