I’m willing to bet most of you have never considered the question. I know I hadn’t until I read the article on SFGate.com. According to the article, the concept “measures the digital footprint of 64 brands via 350 data points across four dimensions: Site, Digital Marketing, Social Media, and Mobile.”
In the spirit of the upcoming Shop.org, I offer the following question to ponder:
Does Facebook perception equal Facebook reality?
Not according to a new study released by Forrester Research. I think it’s safe to say that most brands believe Facebook is a must-be place on the Web (here’s the OptiMine page), but Sucharita Mulpuru reports that brands enjoying the most success are small and have “unique demographics or marketing models”.
I tweeted about this article earlier today, but think it deserves a bit more attention. Five Reasons PPC Search Beats PPC Social was authored by Kevin Lee of Didit and makes a solid case for exploring, but not getting overly excited about the potential for social PPC.
The battle rages between Google and Yahoo, both fighting to be the winner in the war for digital advertising dollars. Google is, to date, the clear winner in the paid search realm, but display advertising…
That’s a different story.