When you define a paid-search conversion as a lead, it’s important to drive as many high-quality conversions as possible. That’s why financial companies look to OptiMine. Because OptiMine analyzes conversion data at the individual keyword level, it can identify what drives keyword performance in a way other bid optimization applications simply cannot.
The following case studies illustrate a variety of paid-search challenges faced by financial company and how they used OptiMine’s multiple-model approach to bid optimization to overcome them. Go here to see how well other financial services companies have done with OptiMine.
Believing their paid search financial performance was limited by the incumbent monolithic platform, this savvy provider of online loans decided to scrap it in favor of OptiMine, a focused bidding solution. Using a mixture of multivariate and high-value modeling, OptiMine increased conversions by 12% while reducing conversion costs by 2%.
Breaking through the competitive clutter has become more difficult for businesses offering online cash advances and paid search is the dominant strategy for this industry leader. OptiMine used a combination of average value and multivariate modeling to drive more conversions (6%) and a cost-per-conversion 20% below historical costs.
Debt consolidation has become highly competitive, even for the biggest name in the industry. When they tapped OptiMine’s multivariate modeling to optimize paid search bidding, they result was a 15% increase in orders and a 19% reduction is costs.
Driving loan applications through paid search is one thing, but the approval process can cost hundreds of dollars, so this major bank decided to focus it’s SEM efforts on approval rates rather than application volume. The case study will tell you how OptiMine increased approvals while driving down costs.
Are unseen variables affecting the financial performance of your paid search? This OptiMine customer was convinced it was happening, but their incumbent bidding solution was unable to answer the question. Read the case study to learn what OptiMine found and how this online investment benefited from what they learned.