More math. Better math. Best ROI.
OptiMine’s key benefit — guaranteed improvement of 25 percent or more in your pay-per-click financial results – is unique in the industry. OptiMine offers features others can’t, and its record of success is unmatched.
Fully automated: When implemented, OptiMine is a completely automated bid management solution. All it needs is access to the click, cost, conversion and value data from Google and Microsoft for analysis and bidding.
Total control: OptiMine puts the customer in the driver’s seat, giving them compete control to decide the financial goal and constraints. And they can be set and reset as business requires. If your goals or constraints are unique and not available in our software, we can add them.
Transparency: Everything you need to know about OptiMine and the decisions it makes is readily available. The user has full access to the models, variables and bids through the standard interface.
Granular level: Goals and constraints can be set at the account, campaign, or ad group level, allowing maximum control.
Override: If necessary, users can override OptiMine’s automated bidding. This is particularly useful for taking advantage of unexpected changes in market conditions that OptiMine cannot predict, such as a free shipping sale to clear out inventory. Users can set an end-date for the override, so OptiMine can automatically resume automated PPC bidding.
Reporting: OptiMine offers a full complement of reports including several for each of performance, bid management, statistical modeling and administrative.