Multivariate predictive analytics win every time
Search engines collect tremendous quantities of data you can use to analyze and improve your pay-per-click performance, but getting from point A to point B without help is virtually impossible for all but the simplest of campaigns.
OptiMine applies serious math to every keyword, individually, to determine and set its optimum daily bid. How serious is the math?
Every week for every keyword OptiMine:
- Trains up to 24 statistical models
- Evaluates up to 116 variables
Every day for every keyword OptiMine:
- Analyzes click, cost, conversion and value data
- Determines the best position to achieve the financial goal
- Sets the bid for tomorrow’s business day
On a campaign of just 100,000 keywords, OptiMine trains as many as 2,400,000 keyword models using up to 278,400,000 variables every week, and conducts 700,000 individual daily analyses of PPC keyword performance data to determine and set individual bids. Extend this across multiple campaigns with keyword counts into the millions and the power of OptiMine is hard to ignore.
OptiMine’s more, better math solves the difficult problem of daily bid management in paid search. The multivariate predictive analytics at OptiMine’s core are the reason we guarantee a paid search financial results increase of 25 percent or more.
