OptiMine Software Announces OptiMize 2013 Program to Position Paid Search Advertisers for Success Early in the New Year
Rapid-results trial program geared toward end-of-year planning and optimization for a higher level of paid search performance in 2013
ST. PAUL, Minn. – October 2, 2012 – OptiMine Software, a provider of paid search keyword bid management software that helps digital advertisers dramatically increase financial performance, today announced its OptiMize 2013 Program for companies to begin building towards an even more successful 2013. Recent trial program participants have achieved dramatic results, with 82% experiencing increases to financial results greater than 20% and 40% seeing increases of more than 50%.
“As an online retailer, paid search is directly tied to our bottom line, so performance is paramount,” said Amy Viverito, Vice President, Marketing for eBags, the world’s largest online retailer of bags and accessories for all lifestyles. “We did a comprehensive evaluation of the full range of technology providers, and ultimately chose OptiMine due to its ability to drive superior results. eBags got up and running quickly last year with a trial at the onset of our most critical time of year, and we were delighted to experience our best-ever holiday shopping season for search.”