By now you know that OptiMine is exhibiting at SMX East in booth 439, demonstrating the world’s most powerful bid optimization software and giving away cash to those who stop by and spin the prize wheel. You also know that our own Rob Cooley – performance-obsessed CTO and co-founder – is presenting bid testing best practices at the Mad Scientists of PPC session on Wednesday, October 3. And that is why I write this today.
Rob penned an article on the very subject of bid testing for Search Marketing Standard. It appears in the recently published Fall 2012 issue and here as a downloadable pdf. If you are attending SMX East and plan to sit in on the Mad Scientists session October 3 at 10:45, the article will serve as a good overview of the wisdom you will hear then. If you are not planning to attend, download it anyway because it’s good reading and will give you a new understanding of the practice of bid testing and what can be learned when it’s done correctly.
If you want more than an article, you can always opt for OptiMine’s white paper on the subject. It, too, is a great resource for comparing and contrasting the three primary methods of bid testing.
Regardless of you get the information, bid testing is a serious subject and a critical practice for any paid search program. OptiMine’s materials will arm you with the information you need to understand how the different approaches can impact your campaigns.