Hard to believe, but SMX East starts just four weeks from today. If past SMX events is any indication, this promises to be three days of power-packed, knowledge-building sessions. If you are considering going you can see the entire agenda here. One of the session you don’t want to miss sure is “The Mad Scientists of Paid Search.” Not only will you get to see OptMine’s CTO and co-founder Rob Cooley discussing the best practices for bid testing, you’ll also get to see Rob and the rest of the panel sporting really cool lab coats.
The official summary of the session is below:
The Mad Scientists Of Paid Search (#smx #21D)
It’s alive! Mwah ha ha ha! Our mad scientists emerge from their PPC labs, where they’ve been assembling keywords, bidding strategies and other assorted parts into monster PPC campaigns. Attend this session to see how they’ve successfully enhanced paid search performance with rigorous testing and trial and error. Their creations are abnormally effective!
As I mentioned above, Rob will be talking about bid testing, a practice that is critical to delivering the best financial performance for your company. That’s not a surprise, but what might be is that there are more than one way to conduct a bid-testing regimen and they are not created equal. That is the crux of what Rob will be discussing.
If you attend, here are the key takeaways Rob will leave you with:
- Understanding the important role bid testing plays in maximizing keyword and paid-search campaign financial performance
- Understand the three most common techniques for bid testing, the pros and cons of each and the impact each can have on your paid-search campaigns
- Understand the key steps involved in implementing a value-based bid-testing program
Whether you make it to Rob’s Mad Scientists session or not, you can treat yourself to our Bid Testing Best Practices white paper. It’s not the same as seeing it live and there is no lab coat, but you’ll be more knowledgeable for reading it.
If you do make it to SMX East, OptiMine will be in booth 439. Stop by to spin the wheel for a chance to win one of several cash prizes.